The Milan Fashion Week SS25 Report
This report draws on runway imagery and fashion house collections, with over 30 designers and 2,000 outfits tracked from Milan Fashion Week SS25.
This report is based on an in-depth analysis of runway imagery, featuring collections from over 30 designers and tracking more than 2,000 outfits from Milan Fashion Week SS25. We analyzed the color distribution, clothing categories, accessories, fits, and patterns to uncover key trends and insights for the upcoming season.
Milan Fashion Week SS25 brought a dynamic blend of Italian artistry and modern fashion, offering a striking array of colors, prints, and cutting-edge silhouettes. As the industry adapts to shifting consumer preferences, this season emphasized bold statements, intricate designs, and innovation.
Sit back and relax as we delves into the key trends, standout collections, and accessories that shaped Milan Fashion Week SS25.
Some Celebrities at the Milan Fashion Week SS25
Color Trends at Milan Fashion Week SS25
This season revealed a dynamic range of color palettes, showcasing both vibrant hues and timeless neutrals.
Copy of Runway Color Distribution At Milan Fashion Week SS25 by Woven InsightsBlack made a strong appearance in collections from Elisabetta Franchi, Bally, and Dolce & Gabbana, contributing to sleek, structured looks.
The 2024 Fashion Ecommerce Report
Get free insights from 70m+ real shopper reviews and 20m+ unique fashion items.
Meanwhile, white offered a sense of versatility and elegance, making a significant appearance in collections known for their minimalist yet elegant designs.
Designers like Alberta Ferretti, Iceberg, and Daniela Gregis embraced bold colors, including shades of red, lemon, orange, green, and yellow, signaling a vibrant summer ahead.
In contrast, some designers like Max Mara, Fendi, and Philosophy embraced a palette of cream and neutrals, offering a softer take on luxury.
Clothing Category Highlights at Milan SS25
Milan’s runways were a testament to the variety and depth of contemporary fashion, blending modern minimalism with artistic expression.
Runway Category Distribution At Milan Fashion Week SS25 by Woven Insights
Fit & Silhouette Trends
This season's collections reflected an emphasis on comfort, elegance, and creativity. with Oversized fits and relaxed fits dominating the runway. Oversized fits were a dominant theme, with loose, flowing dresses, voluminous coats, and wide-legged trousers gracing the runways. This trend towards exaggerated shapes not only provided a sense of freedom but also offered a fresh take on traditional tailoring, allowing for bold, dramatic looks that felt effortless.
On the opposite end of the spectrum, tailored fits made a strong impact, with several designers like Dolce & Gabbana, Marni and Prada balanced the oversized trend with slim, tailored fits, particularly in their bottoms and dresses
Print & Pattern Trends
Milan Fashion Week SS25 celebrated prints and patterns, adding layers of texture and depth to the collections.
Abstract patterns were heavily featured, bringing a modern, avant-garde feel to many collections. These prints, ranging from geometric shapes to asymmetrical designs, added a sense of boldness and visual intrigue.
Floral motifs, always a spring staple, made their presence known in fresh, oversized interpretations. Designers played with scale and color, transforming florals into show-stopping statements that brought a touch of nature’s beauty to the runways.
Leopard and animal prints also made a subtle yet strong appearance in Antonio Marras, Roberto Cavalli’s collection, while Marni incorporated feathered details and exotic motifs. These designs, while less prominent than in past seasons, still provided a sense of wild, untamed elegance.
Accessory Trends
Accessories played a crucial role in elevating the collections this season, with many designers using them to make bold statements. The standout trends include; bags (Oversized and structured bag), headwear, and footwear as featured in collections by Marni, Moschino, Fendi, Versace, Emporio Armani, and Bottega Veneta)
What’s Actually Dominating the Milan Runway? Let’s Look Closer
It’s one thing to describe the vibe of Milan Fashion Week, but it’s another to back it up with data.
Using Woveninsights, we analyzed the color distribution of key pieces from three standout brands; Gucci, Dolce & Gabbana, and Prada whose SS25 collections made a strong impression. The results highlight a strong leaning toward timeless, grounded tones, a reflection of the understated elegance seen throughout the collections.
Across all three brands, black had the largest share of color usage consistently ranking as the most dominant shade in each collection. Brown followed closely in both Gucci (18%) and Prada (8%), while beige stood out in Prada (9%) as the second most-used color, and ranked third in Gucci (13%).
Conclusion
Milan Fashion Week SS25 presented a wide array of styles, from bold color choices and intricate patterns to oversized and tailored fits. Key takeaways include:
- Oversized silhouettes prevail in both casual and formalwear.
- Accessories, particularly bags and headwear, played a pivotal role in defining each collection's personality.
As we look ahead to Spring/Summer 2025, the trends seen in Milan will undoubtedly inspire both high fashion and retail, shaping the way the world dresses for the seasons to come.
About Woven Insights
Woven Insights is a comprehensive market analytics solution that provides fashion brands with real-time access to retail market and consumer insights, sourced from over 70 million real shoppers and 20 million analyzed fashion products. Our platform helps brands track market trends, assess competitor performance, and refine product strategies with precision.
Woven Insights provides you with all the actionable data you need to create fashion products that are truly market-ready and consumer-aligned.
Click on the Book a demo button below to get started today.
