Topshop 2025 Colour Analysis: The Hues Dominating This Year’s Assortment
opshop’s 2025 collection reveals a carefully curated colour direction that aligns with its signature mix of trend-forward and wearable styles. Using Woveninsights’ Market Insights module, we analysed over 15,000 products across the brand’s apparel assortment to uncover the shades driving this year’s aesthetic.
From foundational neutrals to modern fashion-led hues, Topshop’s 2025 palette reflects both broad consumer demand and the brand’s evolving design identity. Below, we break down the most frequently used colours and what they signal about Topshop’s product strategy for the year.

Color Distribution Across Topshop Key Categories
What Are The Most Popular Colours For Top?
The most popular colors for Top are White (20%), Black (11%), Green (11%), Multi (10%), and Blue (9%).

What Are The Most Popular Colours For Bottoms?
The most popular colors for Bottoms are Blue (26%), Black (16%), Cinnamon Brown (9%), White (9%), and Multi (8%).

What Are The Most Popular Colours For Dress?
The most popular colors for Dress are Multi (21%), Black (16%), Green (12%), Blue (10%), and Red (8%).

What Are The Most Popular Colours For Skirt?
The most popular colors for Skirt are Black (17%), Multi (12%), Blue (12%), White (12%), and Green (9%).

What Are The Most Popular Colours For Outerwear?
The most popular colors for Outerwear are Cinnamon Brown (19%), Black (13%), Grey(11%), Green (10%), and White (7%).

Conclusion
Topshop’s 2025 colour story balances commercial reliability with trend-conscious experimentation. The prominence of timeless neutrals highlights the brand’s commitment to everyday wearability, while the presence of brighter, expressive shades shows its continued focus on appealing to style-driven shoppers.
Overall, the colour distribution reflects a strategy built around versatility, adaptability, and strong merchandising cohesion. These insights illustrate how Topshop is shaping a palette that supports both core wardrobe essentials and standout seasonal pieces, positioning the brand competitively for the year ahead.
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