Trouser Merchandizing Insights For 2024
Trousers, initially designed as cold-weather undergarments for men as early as the 12th century, have become a versatile garment worn worldwide. Today, they are a staple in both casual and formal attire, embraced by individuals of all genders.
We analyzed over 300,000 lingerie garments from the global market to uncover the defining trends shaping this category. The analysis revealed the most popular colors, styles, and features that are captivating consumers today.
While the research and analysis process would normally take months if done manually, Woven Insights makes real-time fashion retail market and consumer insights readily available to users at the click of a button.
The Most Popular Colours in the Trouser Category
Here is a breakdown of the most popular colours in Trouser category:
What Are The Most Popular Colours For Trouser?
The most popular trouser colours are Black (23%), Blue (16%), Grey (10%), Green (5%), and Navy (5%).
What Are The Most Popular Colours For Jeans?
The most popular jeans colours are Blue (41%), Black (18%), Grey (7%), White (3%), and Denim (2%).
What Are The Most Popular Colours For Cargo?
The most popular colours of cargo are Black (26%), Green (9%), Grey (9%), Beige (6%) and Blue (4%).
What Are The Most Popular Colours For Pant?
The most popular colours for pant are Black (20%), Grey (7%), Blue (7%), Navy (4%), and White (3%).
What Are The Most Popular Colours In Lingerie overall?
Across all fashion brands and retailers around the world, Black dominate color in the color palette with the second most popular color varying significantly.
This suggests that while there is a strong demand for neutral colors, there is also an opportunity for differentiation by offering a wider range of other colors.
The Most Popular Fashion Features in the Trouser Fashion
Here is a breakdown of the most popular features of items in the Lingerie category:
The Most Popular Print & Pattern types in Trouser
The most popular print and pattern types featured in Trouser are Embroidery (29%), Plain (24%), Camo Print (16%), Stripped (12%), and Floral Print (10%).
The Most Popular Waistline Types in Trouser
The most popular waistline in Trouser are High Waist (99%) and Low Waist (1%).
The Most Popular Season in Trouser
The most popular season for trousers are Winter Time (39%), Spring Time (33%), and Summer Time (33%).
The Most Popular Fit Types in Trouser
The most popular fit types featured in the Trouser category are Relaxed Fit (40%), Regular Fit (30%), Slim Fit (23%), Oversized Fit (4%) and Loose Fit (3%).
About Woven Insights
Woven Insights is a comprehensive market analytics solution that provides fashion brands with real-time access to retail market and consumer insights, sourced from over 70 million real shoppers and 20 million analyzed fashion products. Our platform helps brands track market trends, assess competitor performance, and refine product strategies with precision.
Woven Insights provides you with all the actionable data you need to create fashion products that are truly market-ready and consumer-aligned.
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